Building A Brand Marketing Strategy That Aligns With Your Online Business - Shamayun Miah

When you start an online business, your only motive is not to make money but also to build your brand name. But the brand name is not created in a day or so. You have to put in all your efforts. There are a lot of things that you need to take care of when you want to build your brand name, according to Shamayun Miah. A good digital marketing strategy can work in this case. 

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Build a Company Vision

The first and foremost thing is what is the need for branding?  There are several “why”, “what”, “when” type things that you must need to consider. Check out the following things

●Do I want to launch a new product?

●Is customer engagement my goal?

●Do I want to beat my customer?

●Is ORM my main aim?

Recognize Your Audience

If you own a kidswear brand company but you are targeting people between the age of 10-15 years, what do you get then?

See, kids wear brands should have to target people of the age group between 24-40, as this is the category of shopping for kidswear costumes. But on the contrary, if you only think that you should target only kids for that, then do you think that it will help you in the long run? Eventually, a kid is not gonna buy anything for himself/herself(As this thing is done either by parents or some acquaintance). So you have to recognize whom you should target. If you make mistakes in identifying your audience, you can lack in various aspects.

Form your unique brand voice

You have to recognize your brand voice. It includes your company’s mission, vision, industry, and audience- Shamayun Miah. It also involves how you communicate with your customers. Your brand voice could be:- Informative and promotional

 Build a brand story and messaging

When you are investing your time and money in brand building, let your customers know who you are. You should provide them these details:-

●Who are you?

●What are your services?

●Does it address people’s queries?